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How to Launch A Successful CBD Brand
Introduction and Course Framework
Course Video Intro (5:34)
Week Zero: Course Introduction (18:08)
WEEK 1: Mindset
Mindset: Attitude is everything (27:06)
Mindset: Know Thyself First (16:41)
Mindset: Create a solid routine: (16:21)
Mindset: Manifestation toolkit (17:25)
Mindset: Work life balance (5:08)
WEEK 1 ACTION ITEMS (1:25)
WEEK 2: Education
Education: Rich Hemp History (10:55)
Education: Hemp Industry Knowledge (5:16)
Education: CBD Opportunities (10:21)
Education: Regulatory Compliance (77:38)
WEEK 2 ACTION ITEMS (1:34)
WEEK 3: Business
Business: Branding (18:01)
Business: Target audience (4:02)
Business: CBD Business Setup (10:52)
Business: Organizational Culture (3:36)
Business: Human Resources (9:18)
WEEK 3 ACTION ITEMS (1:05)
WEEK 4: Manufacturing
Manufacturing: Sourcing your product (14:51)
Manufacturing: Fulfilment (7:27)
Manufacturing: Product Formulation (9:30)
Manufacturing: Packaging and Design (9:53)
WEEK 4 ACTION ITEMS (1:02)
WEEK 5: Numbers
Numbers: Important numbers to know (7:48)
Numbers: How to Determine your costs (5:47)
Numbers: How to attract an Investor (11:27)
WEEK 5 ACTION ITEMS (1:32)
WEEK 6: Sales & Customer Management
Sales: Retail (11:06)
Sales: Online (9:42)
Sales: Tradeshow and Farmers Market Secrets (16:36)
Sales: Customer Service (13:03)
Sales: Sagelogica Sales System (21:27)
WEEK 6 ACTION ITEMS (1:21)
WEEK 7: Marketing
Marketing: Facebook & Linked-In (12:58)
Marketing: Instagram (5:20)
Marketing: Influencers & Affiliates (14:54)
Marketing: Marketing Strategies (18:17)
WEEK 7 ACTION ITEMS (1:36)
WEEK 8: Launch
Launch: Launching 101 (9:45)
WEEK 8 ACTION ITEMS & COURSE CONCLUSION (1:48)
Congratulations Video (1:04)
COURSE RESOURCE SECTION
Manufacturing: Product Formulation
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